Regulation content is the service that grows straight out of this newsroom. When something changes, such as a gas code amendment, a boiler inspection rule or a utility rebate closing, your customers start asking about it. We write an accurate, dated page on your own website that answers them, links the official source, and shows your company knows the trade.
Who this is for
The short answer: boiler companies that want to be the clear explainer in their market.
It fits companies that:
- field the same questions every heating season about rebates, safety checks or codes
- have a site with information that's gone out of date
- sell to commercial buyers who judge contractors on technical credibility
- work in more than one province and need each page to match local rules
What's included
Change monitoring
We watch the sources that matter to your provinces: boiler and gas regulators such as TSSA, ABSA, Technical Safety BC and the RBQ, government notices, and the utilities and agencies that run rebates. When something relevant changes, we tell you and propose a page.
Pages written from the primary source
Each page:
- opens with a direct answer to the customer's question
- states the facts with an inline link to the official document
- carries an "as of" date and tells readers to confirm with the administrator
- explains in plain words what the change means for a homeowner or property manager
- never gives compliance advice or interprets a clause for a specific installation
Upkeep
- quarterly review of every regulation and rebate page on your site
- closed programs marked as closed, not deleted silently
- internal links so customers move from the explainer to your service pages
Examples from this newsroom
Our own stories show the approach:
- When TSSA added a heating-season CO check for certain natural-draft boilers, we wrote a plain summary of FS-279-26. A contractor's version would focus on what a homeowner should expect during a service visit.
- When SaskEnergy closed its commercial boiler rebate, the useful page for a contractor's site says so plainly and explains what pre-approved customers still need to do.
- When provinces split on the boiler code edition, as Alberta did with CSA B51:19, the useful page names the edition your regulator lists.
Timeline
| Period | What typically happens |
|---|---|
| Weeks 1–2 | Audit of every regulation and rebate mention on your site |
| Weeks 2–4 | Out-of-date pages fixed; a regulator page and a programs page published |
| Ongoing | New pages as changes occur; quarterly reviews |
How results are measured
- organic visits and calls from regulation and rebate pages
- rankings for program and code questions in your area
- questions your office no longer has to answer by phone, which you can track informally
For reference, steady publishing at HeatLand, more than 850 SEO articles, went with a 300% rise in leads over six months. That's a result from our HVAC work, not a promise for yours.
Mistakes to avoid
- Writing from memory. Programs change. Every fact needs a current source.
- Copying the regulator's wording. Summarise in plain language and link the original.
- Giving advice. "Here's what the code says, confirm with TSSA" is safe. "Here's how to comply" is not.
- Leaving closed programs up. It misleads customers and costs trust.
Who should approve the pages
Accuracy is a shared job. We write from the official source, but your team knows how a change affects real jobs. A typical approval path: we draft, your service manager checks that the practical description matches how your crews work, and you sign off before publishing. Nothing goes live without your approval.
Getting started
Most companies begin with an audit inside the 7-day free trial. Plans are on the pricing page, and this service pairs naturally with search visibility. Contact us to discuss your provinces.
We are a marketing and business consulting service, not a contractor. We write about regulations; we don't interpret them for you.
Frequently asked questions
Is this compliance advice?
No. Every page summarises a public source, links it, and tells readers to confirm details with the regulator or program administrator. We never tell customers or contractors how to comply.
How quickly can you publish after a change?
It depends on how soon the official document is available and how quickly you approve the draft. We only write from the primary source, so if it isn't published yet, neither is our page.
Do you write in French?
For Quebec audiences, bilingual pages are often the right choice. Tell us your market and we'll scope it in your proposal.
What if a program changes after we publish?
Each page carries an 'as of' date. When a change is reported, we update the page and its date, or mark the program closed.